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Social media might be driving users to your site, right? Well, blogging is just as important in helping to get more traffic – organically.
With millions of websites being published online each day, it is essential to add quality content and increase inbound links to stay at the top of search engine results. Blogs have become crucial to digital marketing campaigns as they generate fresh content and provide a catalyst for email marketing, social media promotion to drive search traffic to your website.
Articles, images, videos, comments (the list goes on) are all significant contributions to your website that result in increased visibility for your site. Search engines inscribe every piece of content on your site (unless you tell them not to) and this is what will increase your search visibility.
Is it just a case of publishing as much content as possible? No, to be blunt. This is where the old expression “content is king” really does prevail. It may sound obvious but the quality of your content and carrying out the necessary keyword research will determine just how successful and how ‘visible’ your site is to the internet’s billions of online users.
Creating a network of inbound links from external sources is another key measurement that search engines will use to vouch or your site’s credibility and boost your rankings for different pages. Through getting well-known sources to link to your site in either your blog or main pages, is a true indication to search engines that you have a site that can be trusted and is valuable. Giving your existing users and new users useful information through posting quality content to your blog pages is certainly going to help.
Blogging can help you to achieve a staggering “97% more links to your website” – amazing!
Remember, blogging is just the beginning…Let’s get started with growing your online presence. Get in touch!
