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Google launched Google Business to help internet marketers locate local businesses. This service enables them to control and monitor their local SEO activities from anywhere they go. Local Search Engine Optimization or SEM has been one of the most popular search engines services offered by Google in the past few years.
What is Google My Business?
Google My Business is a free, web-based tool, which aims to help small local companies achieve high online visibility for specific keywords through its massive database of related local searches. Through the use of Google Business, small local companies can better control and enhance their online presence on Google Search. The search term that you choose will determine which of the Google Business related terms are displayed in the Google search results. With high ranking and direct linking with Google, your company will gain more exposure and potential customers, resulting to improved sales and business growth.
If you're a business owner, the question may arise as to the importance of Google My Business. The use of My Business on Google Places, one of the free Google Places features allows business owners to connect with customers and prospects while leveraging a one-of-a-kind resource. But why do you need Google My Business anyway?
Google My Business Advantages
Google has always been on the hunt for ways to increase their exposure and presence, especially in the face of tough competition from entrenched competitors who control a majority share of search results. As the search giant continues to update its offerings to draw users and convert them into paying customers, they continue to develop marketing campaigns that tap into the psyche of their target audience. These efforts translate into increased revenue for the company and ultimately, profit for the business owner. Google's ability to leverage contextual advertising through My Business and Google Places is one way these companies achieve this.
When developing a Google My Business account, you have to be sure that the service has all the capabilities that your business needs so as to be fully optimized. You should consider what advantages you can enjoy from Google Business. Some of the advantages include: integration with Google Analytics to monitor and track traffic, Google tools to manage your local strategy, access to Google AdWords for online advertising and display relevant advertisements based on the location of your business, Google+ Local to share information with your existing and new customers, and so on. But before you integrate your Google Business account, you have to make sure that you already have a local business profile, which Google will use to track your current and past location-based activities.
When considering whether or not Google My Business is right for your business, you should ask yourself: "Does the goal of increasing my visibility and my company's potential revenue outweigh the benefits of having my business profile appear in Google's local 3-pack? If so, then my answer to the aforementioned question is probably "Yes!"
It's true that My Business has some limitations, however, these limitations do not undermine the overall value proposition for businesses seeking increased online exposure; my business profile is still prominently displayed in Google, and those who are searching for me will find it, making it highly visible to customers.
Want some help with setting Google My Business up? Get in touch with us today and let us set up everything for you!