.png)
Want to boost your site’s organic search ranking position on any search engine? There should be a clear strategy for both on-page and off-page SEO to achieve this. It is a common mistake for a company/individual to overlook one or the other which can have a significant impact on ones expectations as well as the overall performance.
On-Page SEO - the things that you do directly to your website.
This should include making your site user friendly and native. This can include improving your site’s load speed, choosing theme colours carefully, having a good layout, and making your navigation intuitive. As with everything, content is king and will ultimately have the most impact on your site’s position.
On-page SEO also requires optimizing your website through on-page methods such as keyword research, link building, and other strategies. On-page SEO generally deals with how your web pages appear in search results. For example, in a Google search, if someone searches for dog collars, he or she may look at the first page of Google results and if your website appears on that page, he or she will most likely click on your link to learn more. If your web page ranks high for the search term, then you have effectively been approved to show up for that search. However, if your web page ranks low for the search term, then people will not be led to your web page unless they perform a specific action, such as clicking your link or visiting your site.
An Organic Process
It is about building links, articles, and blogs that provide useful information to your readers while providing them with easy-to-navigate links. On-page SEO is an organic process, meaning that it relies on your content and target market's activities rather than on any algorithm. This makes it the preferred method to optimize your website to make it appear for a specific keyword or phrase. It also requires less planning and management than off-page SEO, which involves hiring several staff members to manage off-page optimization efforts.
Off-Page SEO - activities you do away from your website
Off-page SEO includes activities you do away from your website to help improve the overall SEO position.
Off page SEO or on-page optimization is an aspect of web marketing that is a vital part of your overall success but many people are unaware of the benefits of off-page SEO. Most people who sell products on the Internet understand that they need to make sure that the products they have available are in demand so that they will be able to sell them. However, the same principle applies to the Internet as well. It is very important that you have a high ranking and therefore high traffic so that you will rank high in search engine results, which in turn will get your product or service to sell itself.
When ranking your site, search engines look to see how active your site appears across the network of social media. This even takes into account the number of shares your posts get, the number of referrals, how many guest articles and blogs you write, as well as submitting your website to business directories. It takes time to build up a sufficient amount of #content and #followers to realise the impact.
Benefits
There are many benefits of off-page SEO. The first benefit is the simple fact that it ranks you high in search engine results; this means that you will rank higher than other pages that have low ranking. It is therefore essential that you get as many links as possible to your site, as this will ensure that search engines will pick you more often when a user types in a related query. Linking will also improve the chances that your product will sell since many customers who buy products online visit your website through links in your resource box. If your product sells well then the link popularity will also help to increase your sales and ranking.
Another of the benefits of this type of search engine optimization is that it can bring you a lot of targeted traffic because your site will be closer to the first page of every search engine. This means that you will be seen by more customers before others who have low or no ranking factors. This means that you will have a much higher chance of selling your product or service. One last benefit is that it is usually more cost-effective than other methods of web promotion.
For a free SEO site audit and analysis of your website, visit our SEO Services page and fill in our form. We look forward to hearing from you.